AssumeArms.com - Claim Your Right To Assume Arms!

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AssumeArms.com - Welcome!

Welcome to AssumeArms.com, the best source for designing your own Coat Of Arms. We have a national database registry that we offer to anyone for free. If you already have arms, please register them with us, again, it's free. We are also an affordable, custom design house, NOT one of those places where you buy someone else's arms because they have the same last name as you do. We have free tools to help you design arms on your own or, if you purchase arms from us, we will design your Coat Of Arms from scratch for a modest price. We can design a Coat of Arms for individuals, educational institutions (like colleges and private schools), corporations and private and civic groups like the York or Scottish Rites of the Free Masons, who are big fans of heraldry. Now let's look at the basics...

Coat Of Arms Overview - Myths & Misconceptions

Here are some of the most common myths and misconceptions that revolve around what people commonly refer to as a Coat of Arms. They are more properly called an Armorial Achievement, Armorial Bearings or more recently and simply, Arms for short. But because the term "Coat Of Arms" is so common and often the subject of a Google search, on our menus and elsewhere, we will also refer to them as a Coat of Arms.

Myth #1 - Arms Are Related To A Family

Bar none, the biggest misconception is that arms belong to, or are related to, a family. This has never been the case, and any place that will sell you the "Richards" family arms are complete bunk and selling junk. Armorial achievements are ALWAYS made for a specific person (click here to see my armorial achievement) or organization and are completely unique to that individual or entity. It is true that they can be passed down from one generation to the next, but they are almost always modified when that happens.

Myth #2 - You Must Register Or Be "Granted" Your Arms

Probably the second largest myth is that the Coat of Arms must be "Registered" with a government agency before you assume or bear arms. While this is quite true in England and can be downright criminal in Scotland, the USA has no such governing or granting body. ANYONE may assume arms (hence the website name) in the United States regardless of ancestry, social status or rank. The main reason for this is that we, as Americans, do not believe in class hierarchy. Anyone in our society may work their way to whatever status they are willing to achieve by hard work and merit alone.

Sir William Looking

Myth #3 - You Must Follow Specific Rules

This leads us straight into the last of the major myths: That there are specific rules as to what you may and may not put on your escutcheon, crest, torse, helm, mantling, compartment and/or supporters, or even if you may have supporters or mantling. Because there is no governing body, there are no rules and you may be as unique as you please. If I or one of our heralds design you an Armorial Achievement, we will advise you on the history and traditions of heraldry (e.g. the placing of two metal colors on top of each other is not wise for contrast reasons) but we will never say "you are not allowed to have an affonty facing helmet unless you are a knight" or any other such dogmatic phrase.

Summary Of American Arms

As an American, you have a right to design and bear any Armorial Achievement you'd like and that is why we are here. As a graphic designer, armiger and lover of heraldry in general, I am here to help you make that happen. You may register any arms that you wish here for FREE, whether we designed them or not by clicking on "Register Arms." If you'd like to do a free search of our Coat Of Arms database, you may do so by clicking "Search Arms." If you do not yet have a Coat Of Arms, but would like to get started designing one, click on "Design Arms" to get an idea of what you want and then click on "Purchase Arms" and we'll get started right away. If you have questions at any time, go to "Contact Us" and we'll get you a quick answer. This is a public respository available to anyone and everyone at no cost. I do this for love of it and only make money when and if design services are rendered. The only rule we do have is that your Coat Of Arms must be unique to you and we will assist you as much as possible to make that happen.

Wax Seal
Yours In Arms,

Michael C. Richards

Executive Director
AssumeArms.com