AssumeArms.com - About Us

Knight With Torse

How Did AssumeArms.com Get Started?

AssumeArms.com started from my own curiousity about "Coats of Arms" as they are commonly called. After a trip to England, where arms are more prevalent, I really wanted to find out more about how you get and/or register them. I soon found out that there are no regulations in the United States and as I am a graphic designer, I set out to create my own "Coat of Arms."

Somewhere along the way I discovered quite a bit about them, particularly that they are actually called Armorial Achievements, Armorial Bearings or sometimes just Arms for short. I also found out that there are precious few places to register them. The largest (The American College of Heraldry) is also the most expensive at about 325 dollars. They do a wonderful job but they, like a lot of organizations surrounding heraldry, have very specific requirements about what you can and cannot register. As an American heraldic artist, I find this a bit restrictive. I simply wanted to create a place where any part or any style of Achievement may be registered, recognized and reviewed for free, by anyone, 24/7.

So What's In It For You?

So glad you asked. Pure joy and love of heraldry. Plus, I happen to be a web developer, so this site costs very little to run and maintain. I do charge for design consultation and Achievement creation, but I want everyone and anyone to register their arms at no cost. So fill out our registration form and I will review it, resize your image (if you have one) and get it posted almost immediately. If you don't have an emblazon (graphic representation of the blazon) I would love to make you one. If you do not yet have a Coat Of Arms, but would like to get started designing one, click on "Design Arms" to get an idea of what you want and then click on "Purchase Arms" and we'll get started right away.

Wax Seal
Yours In Arms,

Michael C. Richards

Executive Director
AssumeArms.com